featured artists

Featured Artist: amorfia

Our today’s featured artist is amorfia!

Tell us a bit about yourself:

What is your background?
My name is Andreja and I live in Croatia,  a small country rich with beautiful natural treasures like Plitvice lakes, Kornati islands, Brijuni islands etc.
I work as a business secretary and spend my free time making jewelry which has been my hobby for past seven years.

What hobbies or interests do you have?
Besides jewelry making, I spend a lot of time on reading and photography. My favorite motives are details from nature, landscapes, waterscapes, animals and portraits.

Is there a specific design style that you really like?
I am highly inspired with nature,  fantasy and romantic motives. It seems to me that , since the majority of my audience are women, this is very well accepted style among most of them. I try not to over decorate the jewelry I make, but to make a balance both in delicate and  more “heavy” pieces.

What drives you?
I was creative since the early age. I used to write poetry, paint, but I found greatest satisfaction and fulfillment in jewelry making. I see a lot of beauty in the world around me and this is my way of expressing my view of that beauty.

What are you passionate about?
I’m a really passionate reader. When I get a hold of a book I like I can’t drop it till I read it to the last letter. Some books are a big inspiration, especially fantasy books which often  inspire me in my designs.

Why did you choose your career / niche / topic / market? 
I started making jewelry more from a need than in intention to make a career out of it. I was very young at the time, a student with limited funds and a desire for jewelry which I loved to wear. So I started making it on my own and soon discovered there are people who like what I make and that I really enjoy creating new and unique designs, so I dedicated more time to learning new techniques and improving my skills.
I’m passionate enough to build a brand around it, but the economic situation in the country isn’t very favorable for starting a new business so I will wait a while to make it my only source of income.

look at me here!

What are your goals?
My goal is to get a formal education in goldsmithing which I would like to combine with  techniques I currently use in jewelry making.

Where do you see yourself in 5 years?
I see myself in a happy family surroundings making jewelry for a living.

Tell us about your shop:
How do you describe what you do and why are you doing what you do?
I enable different materials to tell their story and share their beauty with designs I envision when I take each stone, bead and shapeless wire in my hands and merge them into a whole.

Describe your ideal customer & the world they inhabit.
My ideal customer loves to wear unique handmade jewelry and appreciates the time and effort invested in it.

What do you want to be known for in your business?

I want to be known for my creative designs and good quality.

What is about your shop that is unique? What makes your shop different?
Every piece of jewelry that I make shows a little of my personality, my love for daydreaming, fantasy world, romance… Since every person is an individual and unlike any other, my jewelry expresses that special part of me that is mine alone and that’s what makes it unique.

What event or need causes them to search for what you offer? Which problem do you solve?

Special occasion doesn’t have to be the only motivation for a woman to feel and look special. Simple and unique piece of jewelry combined with every day outfit can easily make a woman smile and feel better for herself. Details make a difference from plain to interesting.

What is your message?
I want them to think ” Yes, this is the detail I was looking for to make my outfit complete”.

Featured Artist: ChelseaRainbow

Our today’s featured artist is ChelseaRainbow! Let’s get to know her better and let yourself be inspired!

Tell us a bit about yourself:

look at me here!

What is your background?
Where did you come from? What are your training, your education, and your experience in your niche? Did you change careers when you got started in your current niche, or did you grow up doing what you do now? Where does your background fit within your brand?
In the past I have had careers in pottery, graphic design and industrial design with a sidetrack into computer programming early on in my work history. Ever since I can remember, art in some shape or form has been my passion. I am a graduate of The College of Ceramics at SUNY with a BFA in sculpture and art history, an MFA in Arizona State University in environmental design, and an MID in industrial design from Pratt Institute. A perpetual student, I am self-taught in handmade fashion forward jewelry with a tasteful backing as a professional designer. I have also written and had published two hip, smart books: Graphic Illustration in Black and White and Polymer Clay; Creating Functional and Decorative Objects.

What hobbies or interests do you have?
What interests and activities do you enjoy outside of your niche?
I love reading about alternative busines styles, hanging out with my friends and boyfriend, and doing exercise in the gym in my bulding.

Is there a specific design style that you really like?
Do you prefer modern, futuristic, minimalist, or some other design style? How does the style you prefer compare to the style preferred by your audience?
I love modern, minimalistic, stylish design styles. My hope is that my style melds with the style that my audience is looking for. I do my share of searching out my audience.

look at me here!

What drives you?
Is there an emotion, need, desire, or past event that motivates you to take action? How can you infuse some of that energy into your brand?
I am motivatd by creative envergy. The forms and materials I use appeal to people on many different levels. I treat each item I make as an individual work of art, I create and sell timeless jewelry meant for day into evening wear. With my home decor accessories, I create products meant to enhance your home environment.

What are you passionate about?
What gets you excited, angry, or motivated to take action? How can you let your passion come through in your brand?

What are your goals?
What are your plans for the future, and how does your brand fit into that picture?
My plans for the future are to expand my lines into a broader focus.Trend forward stones and beads with bold colors inspire me, and I’m always thrilled to discover a new or unusual color palette. I create jewelry and home decor accessories that are accessible to both casual crafts enthusiasts and serious collectors.

Where do you see yourself in 5 years?
I hope to be working full time on etsy in five years, still living in NYC and you may not be able to afford a designer dress, but you can always find my fashion forward jewelry to update your own looks and my elegant home decor accessories to enhance your home.

Tell us about your shop:

look at me here!

How do you describe what you do and why are you doing what you do?
I have always loved jewelry and I love the relationship that women have with their jewelry. It makes us feel beautiful, feminine, and powerful. It affects us in many ways, and even if a piece does not cost thousands of dollars, it is still precious to us.

If you had only one sentence to describe what you do, what would you say?
Whether you are looking for a trinket or a serious investment, my aim is to provide hand-crafted products that are well-made, lasting, and distinctive for the casual craft lover as well as serious collectors.

Describe your ideal customer & the world they inhabit.
E.g. gender, age, hobbies, interests.. How does that affect the styling for your brand? Does your audience share any of your hobbies and interests? Can you convey that with your brand?

What do you want to be known for in your business?
At ChelseaRainbow, you will find a wonderful world of handcrafted semi-precious stone jewelry, precious metal jewelry, and beaded necklaces, beaded earrings, beaded bracelets created for day into evening wear. My home decor accessories are designed for elegant home occasions. Also check out my knitting and crochet items for you crafty types.

What 5 words best describes your aesthetic

  • Precious
  • fun
  • bejeweled
  • bohemian
  • girly
  • natural

look at me!

What is about your shop that is unique? What makes your shop different?
I have always loved jewelry and I love the relationship that women have with their jewelry. It makes us feel beautiful, feminine, and powerful. It affects us in many ways, and even if a piece does not cost thousands of dollars, it is still precious to us

What’s your story & why should I buy from you?
Everyone has a story. Yours might be a “rags to riches” story or maybe an inspirational “beating the odds” story. What elements of your story can you bring to your brand to make it more interesting?
My name is Jacqueline and I’m the owner of ChelseaRainbow. I live in New York City, one of the most vibrant urban cities of the world and also the capital of fashion. You may not be able to afford a designer dress, but you can always find my fashion forward jewelry to update your own looks and my elegant home decor accessories to enhance your home.

What event or need causes them to search for what you offer? Which problem do you solve?
I design with fashion in mind. Want a hit of orange to bring you on trend? Check out my “Jewel Tones” section The bohemian look your thing? I have a host of gorgeous bangles and beads for you to update your look. Neutral your thing? I’ve got you covered. Looking for a romantic feel? Look at my “Girly Chanel Style.” Whatever you need to update your look, you can find it here at ChelseaRainbow
I also make some beautifuld jewelry for brides. I have precious metal jewelrly and pearls that are available to the bride to be. You don’t have to flaunt designer names to rock these looks so shop around my shop and find these Spring Jewelry trends that don’t make your credit cards cry!

look at me!

What is your message?
My messarge is what’s hot this season? In Style, Vogue, and all the other fashionistas say jewel tones are smokin’, Bohemian is hot, beiges and neutrals are cool, Chanel knockoffs knock our socks off, and florals make romantic statements We may all want “the look”…but we can’t all buy a new wardrobe every time the calendar changes. But we can afford a stunning piece of jewelry to stay on trend…and that’s what Chelsea Rainbow is all about!

Featured Artist: handmadebyansan

Today’s featured artist is handmadebyansan! Her shop offers a lot of cute and pretty jewellery so check it out!

Tell us a bit about yourself:

look at me here!

What is your background?
Where did you come from? What are your training, your education, and your experience in your niche? Did you change careers when you got started in your current niche, or did you grow up doing what you do now? Where does your background fit within your brand?
I was born and raised in New York. My brother and sister were always drawing or making something, so naturally I would tag along with them. I loved to draw fashion figures and from a young age decided I wanted to become a fashion designer. I started taking classes at FIT when I was in my early teens, and later went onto getting my BFA there, specializing in Apparel Design. I worked in apparel industry just over 10 years when I decided to try designing jewelry. I think that my background in fashion goes hand in hand with my jewelry collection. The traveling, inspiration, details, and taste level developed over the years has enabled me to apply it to whatever I am designing.

What hobbies or interests do you have?
I love to cook, sing, and make music on the piano and guitar. I would love to learn how to use Garage Band on my Macbook but that will have to wait for now! I love to walk and people watch. I love coffee, watching Netflix videos, and love to spend time with my husband.

Is there a specific design style that you really like?
Do you prefer modern, futuristic, minimalist, or some other design style? How does the style you prefer compare to the style preferred by your audience?
There are many styles that I like, and it is a combination of them that inspire me to create. I like Art Nouveau, Art Deco, but also like Minimalism and Surrealism. In terms of fashion, I love designers: Lanvin, Jean Paul Gaultier, Prada, Yohji Yamamoto, Rodarte, Alberta Ferretti, Dolce&Gabbana,

What drives you?
Is there an emotion, need, desire, or past event that motivates you to take action? How can you infuse some of that energy into your brand? I love working with my hands to create something that did not exist before, combining the urban+modern with the nostalgic. I believe that every piece I create is an infusion of my energy-from at one point not existing, to being a wearable piece of art that someone can relate to. In a way it is how I communicate with the world. I love that when someone buys a piece of my jewelry, they are buying something that I touched and poured my energy into. It begins a dialogue.

look at me!

What are you passionate about?
I get excited about finding new materials I can use. I love finding vintage components for my jewelry that is limited in quantity or OOAK. I think that this can be seen in my line. On a deeper note, we live in such a broken world and it makes me sad to hear about hunger, poverty, natural disasters, and abuse. I have strived to play a part for change in sponsoring three children through World Vision since 2001, as well as being a goodie bag sponsor at the YWCA Annual Summer Soiree in New York City 2010. In 2006, I traveled to work with the Priscilla Centre women’s ministry in Northeast India to help develop their handicraft product line. They empower women by training them with weaving, sewing, and money managing skills so that they can make a better life for themselves and their children.

Why did you choose your career / niche / topic / market?
I started creating jewelry as a side hobby from my full time job in dress design. Designing jewelry gave me another voice with which to speak. It gave me freedom to create and express myself. I am very passionate about building up my brand, and am looking forward to taking the next steps whether it be to broaden my design skills, or to invest in a trade show, or showroom rep. There is so much to do!

What are your goals?
What are your plans for the future, and how does your brand fit into that picture? My goal is to continue to design and create, and build my brand through Etsy but also through outside channels whether it be to sell in boutiques, or department stores worldwide.

Where do you see yourself in 5 years?
I hope to have accomplished my above goal!

Tell us about your shop:

look at me!

How do you describe what you do and why are you doing what you do?
I design and sell a collection of urban, vintage inspired jewelry and I do this because I LOVE IT!

What difference do you want to make in this field?
I want to bring my unique design perspective to this field and empowering+accentuating the beauty of my customer.

Describe your ideal customer & the world they inhabit.
My customer is female, mid twenties to mid thirties, girly but with an edge, lives in the city. She is a smart young professional, career driven, with a great eye for fashion. She is a foodie, loves going to concerts, and shopping!

What do you want to be known for in your business?
I want to be known for unique handcrafted designs and great quality.

What 5 words best describes your aesthetic

  • urban
  • nostalgic
  • romantic
  • edgy
  • whimsical

What is about your shop that is unique? What makes your shop different?
What elements of your personality, experience, skills and niche can you blend together to put a fresh spin on your topic? How can you build a brand around that uniqueness? I think that my growing up in New York CIty, travels to Europe, and experience in the fashion industry allows me to understand what urban women are looking for, and I believe it shows in my collection.

look at me!

What’s your story & why should I buy from you?
I once dreamt of being a designer, and it came true, and now I can design beautiful things for beautiful women to wear and directly connect with them through my collection!

What event or need causes them to search for what you offer? Which problem do you solve?
I make beautiful, unique jewelry for women to dress up their everyday, to complement their effortlessly chic wardrobes, and add a discerning sparkle to their lives.

What is your message?
I would like my audience to see a combination of beauty and strength, modernity and nostalgia at the same time–remembering a moment from when they were a little girls playing dress up.

Featured Artist: DaVineJewelry

Our today’s featured artist is DaVineJewelry! Let’s get to know her better and let yourself be inspired!

Tell us a bit about yourself:

look at me here!

What is your background?
I grew up in Westport, not too far from the town I live in now, Somerset, Massachusetts. Growing up I was always fascinated by both my mom’s and my grandmother’s jewelry. I loved playing with it, trying it on, and would spend lots of time just inspecting it. I started making my own jewelry creations, and as I grew up that love of adornment stuck with me.

It was while I was at the Rhode Island School of Design that I realized I could turn this passion into more than just a hobby. I earned my BFA in Jewelry & Metalsmithing there, and went on to work as a designer for almost 6 years in the costume/fashion jewelry industry.

What hobbies or interests do you have?
When I’m not working my “day job”, or in my studio making jewelry, I like to crochet, read, garden, cook and bake, and take care of my four kitties and all of my fish. I love going for walks in the woods or on the shore here to find new items for my collection of natural found objects (a.k.a. my inspiration collection). I go to museums as much as possible, and I always try to visit a local museum whenever I take a trip.

Is there a specific design style that you really like?
Ever since I stumbled upon Art Nouveau in high school I’ve been in love with that genre. I love the patterns, lines, imagery, and of course the heavy influence of the natural world that is part of much of the Art Nouveau style of art and jewelry.

What drives you?
I’ve found that I’m happiest when I’m creating- I feel more like myself somehow. Creativity has always played an important role in my life, I can’t imagine my life without it.

look at me here!

What are you passionate about?
I’m quite passionate is the preservation of and respect for nature and the environment. The house I grew up in was surrounded by trees, on the edge of a small forest and near a swamp and a pond. I spent so much of my time as a kid playing out there in the woods, just sitting and enjoying it’s beauty and power, and trying to learn as much as I could about all of the things that grew and lived there. I hope that many of my pieces will help people see how beautiful even the little things in nature are that we take for granted and just walk past without a second thought in our day to day lives..

Why did you choose your career / niche / topic / market?
I came very close to majoring in sculpture, I’ve always loved working in 3D. After taking some classes I started to realize that everything I was doing was really small and had more of a decorative feel to it. I took an elective metalsmithing class and learned that I could combine my joy in making jewelry and adornment with my love of creating art- making tiny little pieces of art/sculptures that people could wear.

What are your goals?
My goal is to make my jewelry business my career- quit my day job. I’d like to have a studio space that includes a storefront/gallery area as well as enough room for me to have classes and crafty workshops for kids and adults.

look at me here!

Where do you see yourself in 5 years?
I hope to be living in Burlington Vermont and carving out my niche there in 5 years time. Hopefully by that point my jewelry business will be much more lucrative and I’ll be able to spend the majority of my time and energy on that and reaching my ultimate goal.
Tell us about your shop:
How do you describe what you do and why are you doing what you do?
I make pretty things that help people see not only the beauty in nature but also help them to accentuate their own natural beauty and feel good while wearing it.

look at me here!

Describe your ideal customer & the world they inhabit.
I think my ideal customer is really someone like myself- I like and would wear everything that I make. My work is definitely geared towards females, in their 20s, 30s, 40s + . They are crafty, artsy ladies who appreciate natural forms, shapes, patterns, and materials, and enjoy wearing things that set them apart a little from the mainstream. People who enjoy taking the time to appreciate all of the little details in the natural world around us.



What 5 words best describes your aesthetic

  • natural
  • organic
  • texture
  • unique
  • pretty

look at me here!

What’s your story & why should I buy from you?
After college I spent about 6 years working in the the costume/fashion jewelry industry as a designer. It was fun for awhile- I learned about researching fashion, I got to go shopping for work to see what was out there, and I got to attend trend seminars. It felt so good to be able to go to a mall and stop in many of the stores there and see my designs hanging up on the jewelry display for sale.

After some time I began to feel like my heart wasn’t really in what I was making at work, and I realized that designing and making jewelry all day at my job used up all of the creative energy I had. I started to miss making what I wanted to make and designing things that were meaningful to me. I took a big risk and got a job in a completely different industry- one that used my brain in a new way and left me feeling energized and ready to work in my studio on my own jewelry in my free time and pursue my dreams.

My design industry background taught me a lot about creating jewelry pieces that were not only little works of art but also easily wearable. Now I get to make what I love and try to share my passion with the world!

look at me here!

What event or need causes them to search for what you offer? Which problem do you solve?
I’ve created pieces for all different needs and requests- from an engagement ring for a close friend, custom jewelry for brides who want something a little different, fancy unique pieces that help a person stand out from the crowd, a sentimental necklace to commemorate a birth, to pieces that became staples in an everyday wardrobe.

Featured Artist: Madeline – mmjewelrybox

Today’s featured artist is Madeline alias mmjewelrybox! Let’s get to know her better!

Tell us a bit about yourself:
What is your background?

When I first joined Etsy I had all intentions of putting my age in on my profile, but when I went into the chat rooms and everyone is talking about their kids, work, and husbands I felt like no one would take me seriously. I felt like I was an outcast and that everyone would not respect my work. I now know and I have realized that is does not matter how old I am, I know that I am talented and I love making jewelry. It does not matter what others think, wither it be my age or my about work. 

I am 15 1/2 years old. I am a freshman in high school, I just got my learners permit, I am a cheerleader for my school, and my FAVORITE thing to do is make jewelry. I really is my passion. I put a lot of effort and time into each piece. I don’t want anyone to think that my age has an effect on the craftsmanship of my jewelry.  I have been making jewelry for about 4 ½ years. I grew up watching my mom knit, bead, sew, and felt purses.  I loved to help her and when I was old enough I to start crafting I started to bead right away and I have not really stopped ever since.  Right now I work with a lot of precious and semi precious stones as well as glass beads.  I am hoping to get started with Art Clay so keep an eye open for that! I might be 15 but I am determined to make something of myself. While all of my friends are searching for summer jobs I am searching for craft festivals and trying to find new ways to better promote myself. I know I can succeed, but all I need now is for other to believe that I can do it!

What hobbies or interests do you have?
I love to play sports and workout, I am very active!  In my free time when I am not making jewelry I love to study fashion and interior design.  I love sketching and painting as well. I LOVE anything having to do with art!

Is there a specific design style that you really like?
I would say I do not have just one design style. My pieces reflect all different styles!

What drives you?
My drive comes from the desire to show people that I can be successful even at my age!   My family and friends help me stay motivated.  I put a ton of energy into my brand and my business. I spend a lot of my energy participating in craft festivals and farmers markets!


look at me!
What are you passionate about?
I am very passionate about fashion! I want to go into fashion when I am older and become a stylist.  I love getting inspired by the latest trends!  My goal is to make jewelry that will top off anyone’s outfit!

Why did you choose your career / niche / topic / market?
I chose to start making jewelry and I would not give it up for anything! I am defiantly passionate enough to build a brand around it.  I feel like I have already started to!

What are your goals?
My goals are for more people to know about my jewelry.  My community knows about it, but I would like the world to!  My jewelry makes great gifts and one of my little dreams is for people to go to my site when they need a gift for someone!  I am young and I have a lot of learning and time ahead of me to make my brand better and more successful!

Where do you see yourself in 5 years?
In five year I see myself in New York City attended Parson or F.I.T. I hope to be interning at Vogue.  I hope that my brand will have grown a ton! I hope to still have my brand and bring it to New York with me!

Tell us about your shop:
How do you describe what you do and why are you doing what you do?
I sell affordable kids and adult jewelry!

Describe your ideal customer & the world they inhabit.
When I think of my ideal customer a strong mother comes to mind.  I see her being very busy but she always looks very chic! I think in away my ideal customer is my mom. When I describe my ideal customer my mom comes to mind.

What do you want to be known for in your business?
Quality work!

What is about your shop that is unique? What makes your shop different?
My jewelry is very fun and unique!  My prices are very good! I love to use a lot of different materials when making my jewelry.  I love finding vintage beads to use!

What’s your story & why should I buy from you?
I think the element of my age and my determination is what sets me apart from everyone else.  I have had a lot of people tell me that I am too young, and that they do not think that I am not capable.  I know I am! I am very determined to succeed.  I don’t think age matter, but talent does. I think that I do have a talent for making jewelry.

look at me!
What event or need causes them to search for what you offer? Which problem do you solve?
I think my jewelry makes great gifts. I have jewelry starting at $5!  Even if you have a small budget you get still get something beautiful!  I also have started to sell some of my beads because I just have too many!! My beads start at $3!

What is your message?
I want to tell every young artist that no matter what people tell you, you can be successful! I have had a lot of people look down to me and tell me that I am not old enough. I know I am, and I have been successful.  Believe in yourself, your product, and in your business!


Featured Artist: Rachel – RDeSant86

Today’s featured artist is the gorgeous Rachel alias RDeSant86! Check out her beautiful vintage outfits! And now let’s get inspired!
 
look at meee!
What is your background?
My name is Rachel, I’m 24 years old and I live in
Okemos, MI (near Lansing). I work full-time in property management to support my Etsy addiction, but I love everything I do! I am passionate about vintage clothing and I always have been ever since I was very young. I often feel that I was born into the wrong time period as I am ob-sessed with the 60’s and 70’s. Everything about it makes me smile…from the culture, the fashion and the innocence of the time.

What hobbies or interests do you have?

I love to be outside during the spring and summer. Be it laying by the pool, swimming at the lake or camping. My boyfriend and I are excited to golf together this summer! It’ll be our first summer together since he’s been out of the military, so we are very excited. I golfed in college, and he’s been a leisurely golfer his whole life, so it’ll be fun to hit the links together this year.

Is there a specific design style that you really like?
Vintage is very eclectic so there a many different design styles. There isn’t one that I particularly like more than the other. If by design style, you mean era, then the 60’s and 70’s are my favorite. I really love the 50’s style as well, but it’s a lot harder to make 50’s full skirts and petticoats with modern. The key to making vintage stylish is to not pair vintage with vintage. This simply means, when wearing a great piece of vintage pair it with modern shoes and accessories as opposed to vintage ones. Vintage with vintage makes you look old-fashioned. Modern accessories freshen it up and keep it modern but classic.

What drives you?
My mom was a packrat and never threw anything away, ever. We moved around a lot when I was a kid so it was tough for me to make new friends. I remember finding all her old clothes in our basement from the 60′s and 70′s. I remember pulling them all out and making a huge mess, trying everything on and modeling them for my stuffed animals. It was then that I knew I was born into the wrong time period. I loved those clothes and they became my best friends! My drive is simply to show the world how beautifully and how well-made clothes used to be. They still can be today, but the time and energy put into styles from the past is still unsurpassed in my opinion. I want everyone to feel the amazing feelings you can get through an amazing piece of vintage.

What are you passionate about?
What gets you excited, angry, or motivated to take action? How can you let your passion come through in your brand?

Why did you choose your career / niche / topic / market? 

me too!
I chose this type of clothing because it’s what speaks to me. I’ve always been in love with it and it’s the coolest place to be in fashion.

What are your goals?
What are your plans for the future, and how does your brand fit into that picture?
Within a year’s time I hope to have sold every dress currently in my shop and have an entirely new cycle of vintage finds. I hope to hold a constant inventory of at least 200 dresses at all times.

Where do you see yourself in 5 years?
In five years I’ll be able to do nothing but vintage!!!

one more time!

Tell us about your shop:

How do you describe what you do and why are you doing what you do?

I give people a special feeling when they wear something well-made from the past.

What difference do you want to make in this field?
Wearing vintage is not only cool, but it’s also green! Instead of going to the mall and buying CHEAP manufactured items from junk clothing stores, I sell pieces of well-made clothing that won’t unravel when washed for less money. I’m guilty of it too from time to time, but vintage clothing is in a league of it’s own. Think about it: is that $20 sweater going to last 50+ years and be worn as vintage in the future? I seriously doubt it! I’ve bought clothes that didn’t even last a summer. Clothes from eras past are just so well-made and the quality is simply unsurpassed.

Describe your ideal customer & the world they inhabit.
E.g. gender, age, hobbies, interests.. How does that affect the styling for your brand? Does your audience share any of your hobbies and interests? Can you convey that with your brand?
My ideal customer is confident, stylish and knows what she wants. My customer can be anywhere from 20-60, there’s no age limit on looking your best in a fresh, fun and comfortable vintage dress! My customers come from all walks of life and there is no cookie-cutter demographic that they fit into. We are all very different but we all share one unique taste in quality clothing that we can also pass on to the future world.

What do you want to be known for in your business?
I want to be known as the girl that sold me my most favorite piece in my wardrobe. The girl that opened me up to how cool and modern old clothing can be. The one that sold me one piece of vintage and now it’s all I wear.

What 5 words best describes your aesthetic

  • bohemian
  • classic
  • tailoring
  • quintessential
  • ingenious
cheeese!

What is about your shop that is unique? What makes your shop different?

What elements of your personality, experience, skills and niche can you blend together to put a fresh spin on your topic? How can you build a brand around that uniqueness?
I think the time and effort I put in to each and every listing sets me apart. With the prepping, washing, picture taking/posing (yes, I model all my dresses which is the most common question I get asked), description writing, and uploading of photos, one dress takes me almost an hour to list. It’s a lot of work, but the end result is so worth it and I wouldn’t want to do it any other way.

 
What’s your story & why should I buy from you?
Everyone has a story. Yours might be a “rags to riches” story or maybe an inspirational “beating the odds” story. What elements of your story can you bring to your brand to make it more interesting?
I’m just an everyday girl that discovered vintage at a young age. I don’ need to convince anyone to buy from me. If you want to look good, do your part to recycle, keep vintage preserved and be the most unique out of all your friends, you’ll want to check out DeSantis Vintage. If you don’t it’ll just be more treasure for someone that really wants it!



What event or need causes them to search for what you offer? Which problem do you solve?
The need to be unique and look amazing! You don’t have to be getting married or attending a large event to feel special. You can feel special every single day by wearing clothing that puts pep in your step and makes you feel gorgeous.

What is your message?
Stay Glamorous! All day, every day, 365. You don’t have to be wearing a gown or a fancy outfit to do it either. Wear what you love and love what you wear. Period. It may surprise you to know how much a piece of clothing can change your whole outlook.

Featured Artist: Shawnna – garbaje

Our today’s featured artist is Shawnna alias garbaje! She has pretty recycled jewelry in her shop! Please check out her shop!

Tell us a bit about yourself:

look at me!
What is your background?
I grew up in a little country town about an hour east of Cleveland, Ohio. After highschool, I attended a liberal arts private school where I graduated with honors and earned a Bachelor’s Degree in Marketing and Business. I really enjoyed the business classes, however I always felt the urge to take advantage of the liberal arts education and branch out into other areas that the college offered that were unrelated to my major. So I enrolled in as many elective art classes that my schedule allowed for and wound up graduating a semester early because I maxed out my credits every semester. Come to find, this saved me a ton of money!
When I graduated in December of 2008, I immediately found a job and am still employed as a front desk manager of a salon and spa. I enjoy the people I work with and I enjoy what I do, however my favorite part of the day is when I get to be home with my family and set up my work area to make my bracelets after my son goes to bed.
What hobbies or interests do you have?
When I’m not making my recycled jewelry, I really enjoy spending time with my family, cooking, being outdoors, reading when I get the chance, Facebooking (best invention ever), recycling,  the casino, and I’m known to have an occasional glass of wine!
Is there a specific design style that you really like?
My style preference is a direct reflection of the items I make. I don’t know if there is a formaldesign style name that I’d give them, though. Here’s some adjectives that I’d use to describe them: fun, funky, bright, unique and ecofriendly. I hate purchasing anything (a shirt, a purse, shoes..) that will only go with one outfit that I own. I prefer to go for the items that I can picture myself wearing on an everyday basis. That’s how my bracelets are — they will add a little fun(ness) to any outfit.
look at me!
What drives you?
I am driven by all the successful people who were told that their dreams weren’t realistic! I absolutely love hearing people’s stories and listening to how they made it to where they are now. Whenever I am feeling unmotivated, all it takes is for me to revisit some of my favorite blogs (Gussy Sews is my absolute favorite) by young women who have accomplished, and are still working on accomplishing, their dreams.
I’m also very emotionally driven and I have a very strong desire to be truly happy during my lifetime and in my career. For some people, that may mean climbing up the corporate ladder, which I admittedly dreamed of at one point when I was in college. However for me now, I want to be able to combine my passion for creativity and my overwhelming desire to be a stay at home mom. 


Why did you choose your career / niche / topic / market?

I have been making beaded jewelry since I was five years old. I always told my parents that I wanted to be an artist when I grew up. I had a little shop in our basement where I drew pictures and hung them on the wall for display. The pictures could be purchased for 5 cents and were made to order. Let’s just say that my parents where the most loyal customers ever. What’s even funnier is that my display of pictures is still hanging in their basement! I’m actually “LOLing” right now 🙂
In summary, I have been a creative person my entire life. I didn’t have to choose it, I have always had it. I’ve gained the business experience through college and my career and I just cannot wait to combine the two into a full-time passionate business that I’m determined to make it.
What are your goals?
My ultimate goal is to start a handmade business from home that earns me enough money so that I don’t have to pay a babysitter everyday and work for somebody else. I feel like I have a very big opportunity to do something very exciting with the combination of my business background and my creative side.
Where do you see yourself in 5 years?
In five years, I see myself running a successfully evolving handmade business.
Tell us about your shop:

How do you describe what you do and why are you doing what you do?
When I’m at my workstation, I’m doing what I was born to do. With every sale comes a huge amount of satisfaction to me, knowing that I created something that somebody else is willing to pay for and enjoy for themselves.
Describe your ideal customer & the world they inhabit.
The ideal customers that I’m trying to target would be women between the ages of 16-40 I’d say. Most of them probably appreciate the idea of purchasing something that is not only one-of-a-kind, but also affordable and ecofriendly. This said woman is not very hard to come by, therefore my opportunity to grow and gain exposure is a definite possibility.
What do you want to be known for in your business?
I want my items to be known for their originality, earth-friendliness, quality, and affordability. Nothing in my shop is over $20, which makes every item a realistic purchase for just about everyone.
What is about your shop that is unique? What makes your shop different?
My shop truly is one-of-a-kind. The recycled water bottle bracelets that I make are my most popular items and you can’t come across them anywhere else. I hand-roll each plastic charm from water bottles and wrap them in brightly colored copper wire. I have another variation of the recycled water bottle bracelet, which is combined with recycled magazine pages and makes for an even more original and standout piece of jewelry.
What’s your story & why should I buy from you?
My story is simple — I’m a woman/wife/mother who is trying to accomplish her ultimate dream of working at home doing something that she absolutely loves while earning an income and not missing out on a moment with her family 🙂 
Look at me!
What event or need causes them to search for what you offer? Which problem do you solve?  
People may stumble across my Garbaje when looking for an ecofriendly piece of jewelry. Or possibly just a fun and unique bracelet that boasts handmade. Every single item that is for sale in my Etsy shop comes from atleast one recycled item, whether it be a water bottle, a soda bottle, magazines, or pop tabs. Recycling is very appealing and when combined with fashion can be a very exciting trend.
What is your message?
My message is that it’s entirely possible to rock a piece of recycled plastic and look good doing it.  Jewelry doesn’t have to be super expensive or mass-produced. A handmade piece of jewelry (or any accessory for that matter..) is always something worth talking about and appreciating.

Featured Artist: Koula – giftforever

Our today’s featured artist is giftforever! She has such cute things in her shop! Please check them out! And now… time to get inspired!


muuuuh
Tell us a bit about yourself:

What is your background?
My name is Koula and I come from Greece. I studied Archaeology at the University of Athens and I have an MSc in Architectural Materials Conservation from the University of Bournemouth in England. I am currently working as an administrative secretary and at the same time me and my husband (he is a jewellery maker) design and create some small treasures and we offer them in our shop on Etsy. I got started creating these small things, when my children started painting (they wanted someone to draw with them). We were drawing and my husband saw these drawings and he gave me the idea to create funny, affordable and for every hour of the day jewels. And here we are now!!!

What hobbies or interests do you have?
My hobbies have to do mostly with my children (4 and 1). I want to spend as much as I can with them. So we go swimming, theatre, movies, excursions and everything that parents do with their children.

Is there a specific design style that you really like?
I prefer minimalism, but when I see something that is really unique, even if it is “too rich for me” I do not say no. We decided to present funny jewels because everyone has a funny side. The materials are simple and workable, but most of all, affordable. We use colours for a sunny touch and we hope to achieve the top quality.

What drives you?
At the beginning we saw the etsy shop as a new way of income. Month after month we realised that our small treasures do have fans and some of them did actually sent us encouraging notes and e-mails. Now we can combine the new way of income with the creation of something you really like and love. 

What are you passionate about?
I’ve being motivated by the critique we receive times to times. I am happy when everything goes well and I am angry when someone finds a fault in a product. It is difficult to overcome these emotions, but at the end these are the ones that keep you in constant motion.

meooow

Why did you choose your career / niche / topic / market?
As I have already mentioned, at the beginning we saw as a new way of income, and, of course, it remains an income for my family. It was also a way to express myself. I cannot be a writer or painter, two things that I really love, so I design inspired by my two children (their toys and fairytales) children’s images and drawings. These drawings come to life with the help of my husband who puts, as we say, the final touch.

What are your goals? 
I am hoping to have more inspiration and create more small treasures. I want to keep my customers satisfied. I want to be a better person and reflect that to my work.

Where do you see yourself in 5 years?
Healthy, happy, with my family and friends also healthy and happy. I try to live every day as being the last day of my life. I want my children to grow up (now they are 4 and 1) happy and especially healthy, in a world full of love and peaceful.

Tell us about your shop:

How do you describe what you do and why are you doing what you do?
We try to offer something unique and funny to those who want to feel like that.

What difference do you want to make in this field?
My goal is not to make a difference but to keep satisfy my customers so they can be able to come back for something new.

Describe your ideal customer & the world they inhabit.
There is no ideal customer. Everyone is unique and have his/her own personality. Our shop tries to meet the specific needs of everyone who visits our little shop.

What do you want to be known for in your business?
We offer cheap but quality creations. I want everyone to say that Giftforeveris a unique shop, funny, affordable but with no deductions to the quality of its products.

What 5 words best describes your aesthetic
  • simplicity
  • fun
  • casual
  • unique
  • inexpensive
What is about your shop that is unique? What makes your shop different?
We love, nature, animals, children. We try to blend these three characteristics in our creations, using simple but quality materials. Our creations are addressed to everyone, from a 15 year old girl to a beautiful 85 year old lady (I am saying that because my grandmother wears some of our products).

I’m a turtle! weeee

What’s your story & why should I buy from you?
I learnt that nothing is for free. You have to work hard and unfold your personality through your work, especially if your family is in need. Our times are difficult and the economic crisis affects everyone, even if some of us do not want to accept it. There is a constant need for something new, unique, optimistic and of course affordable. We believe that our creations reflect all of the above.  

What event or need causes them to search for what you offer? Which problem do you solve?
The environment of my current job is not ideal. I was tired and was looking for something that would inspire me. Through these creations I learned to communicate better with my husband, I spend more time with my children and learn new things which inspire me. All of the above give me everyday a breath of fresh air, energy, something that I do not find it in the office. 

What is your message?  
Optimism, we need optimism especially this hour that the entire world watches numb the events in Japan. We need to stand up and do something.

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