Featured Artist: ChelseaRainbow

Our today’s featured artist is ChelseaRainbow! Let’s get to know her better and let yourself be inspired!

Tell us a bit about yourself:

look at me here!

What is your background?
Where did you come from? What are your training, your education, and your experience in your niche? Did you change careers when you got started in your current niche, or did you grow up doing what you do now? Where does your background fit within your brand?
In the past I have had careers in pottery, graphic design and industrial design with a sidetrack into computer programming early on in my work history. Ever since I can remember, art in some shape or form has been my passion. I am a graduate of The College of Ceramics at SUNY with a BFA in sculpture and art history, an MFA in Arizona State University in environmental design, and an MID in industrial design from Pratt Institute. A perpetual student, I am self-taught in handmade fashion forward jewelry with a tasteful backing as a professional designer. I have also written and had published two hip, smart books: Graphic Illustration in Black and White and Polymer Clay; Creating Functional and Decorative Objects.

What hobbies or interests do you have?
What interests and activities do you enjoy outside of your niche?
I love reading about alternative busines styles, hanging out with my friends and boyfriend, and doing exercise in the gym in my bulding.

Is there a specific design style that you really like?
Do you prefer modern, futuristic, minimalist, or some other design style? How does the style you prefer compare to the style preferred by your audience?
I love modern, minimalistic, stylish design styles. My hope is that my style melds with the style that my audience is looking for. I do my share of searching out my audience.

look at me here!

What drives you?
Is there an emotion, need, desire, or past event that motivates you to take action? How can you infuse some of that energy into your brand?
I am motivatd by creative envergy. The forms and materials I use appeal to people on many different levels. I treat each item I make as an individual work of art, I create and sell timeless jewelry meant for day into evening wear. With my home decor accessories, I create products meant to enhance your home environment.

What are you passionate about?
What gets you excited, angry, or motivated to take action? How can you let your passion come through in your brand?

What are your goals?
What are your plans for the future, and how does your brand fit into that picture?
My plans for the future are to expand my lines into a broader focus.Trend forward stones and beads with bold colors inspire me, and I’m always thrilled to discover a new or unusual color palette. I create jewelry and home decor accessories that are accessible to both casual crafts enthusiasts and serious collectors.

Where do you see yourself in 5 years?
I hope to be working full time on etsy in five years, still living in NYC and you may not be able to afford a designer dress, but you can always find my fashion forward jewelry to update your own looks and my elegant home decor accessories to enhance your home.

Tell us about your shop:

look at me here!

How do you describe what you do and why are you doing what you do?
I have always loved jewelry and I love the relationship that women have with their jewelry. It makes us feel beautiful, feminine, and powerful. It affects us in many ways, and even if a piece does not cost thousands of dollars, it is still precious to us.

If you had only one sentence to describe what you do, what would you say?
Whether you are looking for a trinket or a serious investment, my aim is to provide hand-crafted products that are well-made, lasting, and distinctive for the casual craft lover as well as serious collectors.

Describe your ideal customer & the world they inhabit.
E.g. gender, age, hobbies, interests.. How does that affect the styling for your brand? Does your audience share any of your hobbies and interests? Can you convey that with your brand?

What do you want to be known for in your business?
At ChelseaRainbow, you will find a wonderful world of handcrafted semi-precious stone jewelry, precious metal jewelry, and beaded necklaces, beaded earrings, beaded bracelets created for day into evening wear. My home decor accessories are designed for elegant home occasions. Also check out my knitting and crochet items for you crafty types.

What 5 words best describes your aesthetic

  • Precious
  • fun
  • bejeweled
  • bohemian
  • girly
  • natural

look at me!

What is about your shop that is unique? What makes your shop different?
I have always loved jewelry and I love the relationship that women have with their jewelry. It makes us feel beautiful, feminine, and powerful. It affects us in many ways, and even if a piece does not cost thousands of dollars, it is still precious to us

What’s your story & why should I buy from you?
Everyone has a story. Yours might be a “rags to riches” story or maybe an inspirational “beating the odds” story. What elements of your story can you bring to your brand to make it more interesting?
My name is Jacqueline and I’m the owner of ChelseaRainbow. I live in New York City, one of the most vibrant urban cities of the world and also the capital of fashion. You may not be able to afford a designer dress, but you can always find my fashion forward jewelry to update your own looks and my elegant home decor accessories to enhance your home.

What event or need causes them to search for what you offer? Which problem do you solve?
I design with fashion in mind. Want a hit of orange to bring you on trend? Check out my “Jewel Tones” section The bohemian look your thing? I have a host of gorgeous bangles and beads for you to update your look. Neutral your thing? I’ve got you covered. Looking for a romantic feel? Look at my “Girly Chanel Style.” Whatever you need to update your look, you can find it here at ChelseaRainbow
I also make some beautifuld jewelry for brides. I have precious metal jewelrly and pearls that are available to the bride to be. You don’t have to flaunt designer names to rock these looks so shop around my shop and find these Spring Jewelry trends that don’t make your credit cards cry!

look at me!

What is your message?
My messarge is what’s hot this season? In Style, Vogue, and all the other fashionistas say jewel tones are smokin’, Bohemian is hot, beiges and neutrals are cool, Chanel knockoffs knock our socks off, and florals make romantic statements We may all want “the look”…but we can’t all buy a new wardrobe every time the calendar changes. But we can afford a stunning piece of jewelry to stay on trend…and that’s what Chelsea Rainbow is all about!

July 14, 2011
July 17, 2011

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1 Comment

  1. Reply

    Chelsearainbow

    July 16, 2011

    Thanks for posting my profile. I'm so excited.
    Jacqueline

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