Featured Artist: DixSterling

Our today’s featured artist is DixSterling! She designs and create silver jewellery that is not only beautiful but also unique! Let’s get to know her better and let yourself be inspired!

Look at me!
Tell us a bit about yourself!
What is your background?
I have been creating for as long as I can remember: sketching, painting, knitting, sewing ­­– everything from slacks to wedding gowns — decorating (and re-decorating) our homes and baking ridiculously ambitious cakes but I never made a living at any of it. For that, I was a film/TV publicist. About 12 years ago, I was between pictures and saw an ad for a silver jewelry-making course. I signed up and got hooked. I took several more courses but I’ve mostly been self-taught (ruined silver is a powerful teacher).  It still is not a career but, being semi-retired, I have been putting more effort into selling what I make.  I’m not sure the film business fits in with my brand – apart from developing my appreciation for one-of-a-kind creations. 
What hobbies or interests do you have?
Hmmm; I love reading, cooking, photography, travel, and gardening (on a small scale as we live on a floating home). 
Is there a specific design style that you really like?
My taste in jewelry runs to clean, bold and modern. I am finding ways to draw an audience that shares that preference. 
What drives you?
I’m driven by a need to create beautiful things with my own hands. 
Look at me!

What are you passionate about?
I have a passion for the materials I work with. I love the play of different surface textures you can create with silver. I’m also becoming mad for stones; not necessarily gemstones but stones with unique shapes or color patterns. 

Why did you choose your career / niche / topic / market?
I think jewelry making sort of chose me. I was captivated by forging and think the casting process is pure alchemy. But soldering, I confess, drives me quite mad at times! 
What are your goals?
I really hope that my jewelry will give pleasure to women who love beautiful one-of-a-kind items.
Where do you see yourself in 5 years?
Working at my bench.
Tell us about your shop!
How do you describe what you do and why are you doing what you do?
I make jewelry because I can’t seem to stop and I sell it because I can only wear so much myself. 
What difference do you want to make in this field?
I think it would be presumptuous of a self-taught jewelry maker to try to make a difference in the field. I’ll leave that to the true artists. 
Describe your ideal customer!
My ideal customer is a mature, educated and self-confident woman. She probably enjoys travel and collects interesting objects from different cultures. She is to be found in the art gallery, not the disco. When I design for her, I want her to have a piece that will be as unique as she is.
What do you want to be known for in your business?
Creative design.
What 5 words best describes your aesthetic

  • bold
  • modern
  • unusual
  • textured
  • clean
Look at me!

What is about your shop that is unique? What makes your shop different? This morning (March 10) I checked and found 1,960,753 results for Handmade Jewelry on etsy. It is not easy to stand out in a crowd that big, but I try. In the film business, if getting our story told meant I had to stand in the rain at night for 12 to 14 hours, I did it. My motto was “Whatever it takes.” I try to apply that to my shop, too.  I want customers to be happy with their purchase. If they are not, I will refund. If they want a slight variation on an item, I’m absolutely willing to create it. And I never make exactly the same thing twice and seldom make something closely resembling. I want my unique buyers to have unique jewelry.

What’s your story & why should I buy from you? For many years, I painted in oils and acrylics. When we moved to a floating home, I realized there wasn’t space for three by four foot canvases.  It took me a few years to find silver-smithing, but once I did, I knew I had found a perfect way to create original works of art and, hopefully, provide something you would be proud to wear. 
What event or need causes them to search for what you offer? Which problem do you solve?

Look at me!

I think my work appeals to women who are searching for a jewelry item that is handcrafted and uniquely beautiful. It might be for themselves or they may need a gift for someone really special in their lives.

What is your message?
When someone sees my brand, I want them to know that it will provide something that is theirs alone. I hope that, every time they put their jewelry item on, they will feel a little glow of pleasure in how perfectly it reflects them.

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